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10 Website Design Mistakes That Are Costing You Customers

What every business owner needs to know about website design pitfalls

As a business owner, your website is often the first impression potential customers have of your brand. If it’s poorly designed, you’re losing more than just aesthetics – you’re losing credibility, leads, and revenue. Whether you’re considering a website revamp or just want to ensure yours is working for you, here are 50 common website design mistakes that could be driving your visitors straight to your competitors.

1. Slow Loading Times

A slow website frustrates users. In today’s fast-paced world, people expect web pages to load within seconds. If your website takes too long, you’re losing potential customers even before they see your offerings.

Tip: Aim for a load time of under 3 seconds by optimizing images, compressing files, and leveraging browser caching.
At Shashi Labs we do a thorough speed check of all pages and elements ensuring optimal response is achieved before handing over the website to customer.

2. Not Mobile-Friendly

With over half of internet traffic coming from mobile devices, having a site that isn’t mobile-optimized means you’re missing out on a large audience.

Tip: Aim for a load time of under 3 seconds by optimizing images, compressing files, and leveraging browser caching.
At Shashi Labs we do a thorough speed check of all pages and elements ensuring optimal response is achieved before handing over the website to customer.

3. Confusing Navigation

If visitors can’t find what they’re looking for quickly, they’ll leave. A cluttered or confusing menu can lead to high bounce rates and low conversions.

Tip: Break text into digestible chunks, using headings, bullet points, and visuals. We craft content that strikes the perfect balance between being informative and concise, delivering your message effectively without overwhelming the user.

4. Too Much Text

A website overloaded with text can overwhelm visitors. They want key information quickly, not long paragraphs.

Tip: Aim for a load time of under 3 seconds by optimizing images, compressing files, and leveraging browser caching.
At Shashi Labs we do a thorough speed check of all pages and elements ensuring optimal response is achieved before handing over the website to customer.

5. Lack of Clear Call-to-Actions (CTAs)

Every page should guide the user toward a next step – whether it’s making a purchase, signing up, or requesting a quote.

Tip: Make CTAs visible, direct, and easy to act on. Use action words like “Buy Now” or “Get Started.” Our designs ensure every page has clear and well-placed CTAs that drive engagement and conversions.

6. Unattractive or Dated Design)

Your website should reflect the professionalism and modernity of your business. An outdated design can give visitors the wrong impression.

Tip: Invest in a clean, modern design that reflects your brand’s identity. We create sleek, modern websites that immediately boost your brand’s credibility and appeal to customers.

7. No Contact Information

Visitors shouldn’t have to search for your contact information. Make it easy for them to reach you, and they’ll be more likely to do so.

Tip: Display your phone number, email, and a contact form prominently on every page. We incorporate contact forms and clickable contact details in highly visible areas, making it simple for potential clients to reach out.

8. Pop-Ups that Annoy Visitors

While pop-ups can be effective in capturing leads, poorly timed or aggressive pop-ups can drive visitors away.

Tip: Limit pop-ups to one per session, and ensure they are easy to close. We use well-timed, non-intrusive pop-ups designed to engage visitors without disrupting their experience.

9. Lack of Trust Signals

Customers need to feel confident in your business before making a purchase or inquiry. Websites that lack trust signals like reviews or security badges can deter visitors.

Tip: Include customer testimonials, certifications, and clear privacy policies to build credibility. We integrate visible trust signals, including reviews and security certifications, to build credibility from the moment visitors land on your site.

10. Broken Links

Nothing frustrates a visitor more than clicking a link and landing on an error page. It not only creates a poor user experience but also signals neglect.

Tip: Regularly audit your site for broken links and fix them promptly. We perform link audits throughout the development process to ensure all pages and links work flawlessly, offering a smooth experience.

Why These Mistakes Matter for Your Business

Your website is a critical business tool. Whether you’re running an online store, providing services, or simply building brand awareness, a well-designed website directly impacts your bottom line. Each of these mistakes can create friction between you and your customers, leading to lost opportunities and lower conversions. For business owners, the goal should always be to create a seamless, user-friendly experience that builds trust and drives action.

At Shashi Labs, we specialize in identifying and fixing these issues to ensure your website is working for your business, not against it. From increasing loading speeds to improving mobile usability and optimizing your website for conversions, our expert team is here to help you stay ahead of the competition.

Let’s Fix These Mistakes Together

If you recognize any of these design issues on your website, don’t worry – we’re here to help! Let us analyse your website, fix these problems, and turn it into a powerful tool for driving your business growth. Reach out today for a consultation and see the difference a well-designed website can make.

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